On September 2, 1998, MCI announced it was celebrating the
of the MCI/American Airlines partnership that provides American Airlines
frequent flyer miles to MCI customers by becoming the "first airline
loyalty program to offer long-distance for miles."
The following chart shows the amount of long distance credit being offered
as well as the estimated value of the long distance miles, based on a value
of 1.4¢ per frequent flyer mile.
number of miles
estimated value of miles
amount of MCI credit
credit per mile
MCI will have cause to celebrate every time a customer takes
advantage of their offer... that customer will be making a non-deductible
contribution to MCI's bottom line... and will be getting "chump change",
less than one-third of the estimated value, in return.