Consumer Alert: Fortuna Alliance
The Fortuna Alliance is a
multi-level marketing program that the U. S. Federal Trade Commission
took action against in May of 1996.
Membership in the Fortuna Alliance purportedly enables one to purchase
hundreds of thousands of items at a discount, but as is too often the case,
the material provided gives plenty of details about how their
compensation plan is going to make you wealthy and only provides limited
information that would help to decide if their product (i.e. the membership)
would be of value without the business opportunity.
These links provide reports (from both sides) on the FTC case against
Fortuna Alliance and links to a few Fortuna Alliance members who are
apparently continuing to promote the Fortuna Alliance while the case
Some links suggest that Fortuna Alliance members, who are considered
in the FTC action to be victims, should object to the FTC that they
are not victims.
Such support for a pyramid scheme can be explained either as the naivete
on the part of the victims in failing to recognize that they are
victims, or else due to the fact that the victims are also the promoters
of the pyramid scheme, who would lose their opportunity to defraud others
if the FTC action were successful.
Settlement agreement reached
On February 25, 1997, both sides claimed victory as a settlement agreement
The FTC claimed that its work will result in refunds to participants who
have lost money and want to get out of Fortuna Alliance, while Fortuna
claims that the action vindicates the Fortuna Alliance and that they have
always offered refunds.
But there are two very disturbing aspects of this agreement:
For further commentary on this, click here.
The defendants in the case have agreed to drop their claims
in foreign courts against the FTC.
While the defendants are barred from operating a pyramid scheme,
they are allowed to operate a "multi-level marketing program"
in which participants may pay money to obtain the right to recruit
FTC Fortuna page
FTC press release (consent agreement)
Fortuna victory claim
FTC press release
the FTC case against Fortuna alliance
research group finds Fortuna links to Freemen militia
Albion Monitor article part 1 part 2 part 3
Augusta Chronicle article
Seattle Times article
a call to defend the Fortuna Alliance
Fortuna Alliance II Home Page
Fortuna Alliance Asia-Pacific Home Page
Philip Davis's Fortuna Alliance page
Global Pacific's Fortuna Alliance page
GNTT's Fortuna Alliance page
Dawn Gundy's Fortuna Alliance page
Nature Coast's Fortuna Alliance page
Steve Seitler's Fortuna Alliance page
email@example.com Fortuna page
firstname.lastname@example.org Fortuna page
Cagey Consumer home page
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Updated September 14, 1998