"Business Opportunity" Comes To Town

Consumers in the Pikes Peak Region have received a mailing from Natural Choice USA in Culver City, California alerting them of seminars being held at the Antlers Doubletree Hotel June 12, 13, 14, 1998. The firm is reportedly offering a business opportunity for the sale of vending machines. The BBB in Los Angeles reports that they have received complaints on this firm alleging misrepresentation of profit potential and lack of support in placing machines.

The firm responded by offering additional placement assistance or other assistance to enhance marketability. Several complaints remain unresolved, meaning consumers were not satisfied with the response.

On July 22, 1996 the Federal Trade Commission announced a settlement with Natural Choice USA who along with two other firms is collectively known as Orion. The FTC charged that Orion used "plants" and misrepresented, in written and oral sales pitches, among other things: potential earnings and profits, substance and success of its location assistance program, the number of Orion distributorships in any given geographic market, and that testimonials of successful distributors represent typical experiences. Without admitting any wrongdoing, Orion agreed to pay $1,000,000 in consumer redress.

The Better Business Bureau reminds persons interested in a business opportunities to get all details and guarantees in writing. Don't rely solely on the promises and testimonials. Additionally, do not be pressured into making an immediate decision. A legitimate offer will be there tomorrow. Do your research about the firm, the product you will be selling, market saturation, and earnings potential.

Contact the BBB at 636-1155 to check on business opportunities you may be interested in.